What direction is design going?
In a scenario populated by press offices that promote any kind of products selling them as green only because of fewer kWh of consumption, and of false social #plasticfree campaigns (“because the only important thing is to catch some likes”), we feel compelled to share some design-friendly ideas of brands that have REALLY been challenged to take a step towards the environment, with aesthetically more or less questionable (but still remarkable) results.
Veuve Clicquot, after experimenting with potato starch packaging (not THAT in line with the corporate image), has devised a new 100% biodegradable packaging made from grape skins; less prestigious, but certainly more sustainable.
X-Shore, a Swedish company, presented one of the first 100% electric boats for the consumer market. An idea he had in the works since the 1990s, but that only today’s technologies have made possible. The appearance is perhaps questionable, but the aim is noble.
San Benedetto also brings in Italy recyclable 100% aluminum water cans, already very common in English-speaking countries and only recently presented to the picky Italian market. We are not used to seeing water in cans, it is true, but considering that it does not alter the taste and that it is done for a proper cause, we can turn a blind eye.
On the subject of alternative materials, Nea Studio by Nina Edwards Anker presented a suspension lamp made of seaweed (Chlorophyta), finding the correct way to preserve the material without altering its aesthetic characteristics, while improving its durability and resistance.
It is not the first attempt to exploit the material to design everyday objects. Before Anker, among others, also designers Jonas Edvar and Nikolaj Steenfatt had re-used seaweed to create a session.